Tag: visual identity

  • Strategic Logo Design for Growing Businesses

    Strategic Logo Design for Growing Businesses

    You and your business have changed but your logo still shows everybody the old version. So when you are growing a business, and friends you may be outgrowingstart saying they want the old you back: don’t be surprised when the market does the same thing. That’s the law of inertia. Remember:your customers only know the…

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  • Why Your Brand Is Holding Your Business Back

    Why Your Brand Is Holding Your Business Back

    The ” Friend Ship ” is the fastest way to sink a business. Does brand still reflect when relationships were enough? You didn’t build a business. You built a ‘friend ship’, and now your brand looks like one. You’ve been in business less than 7 years andyou haven’t corrected what people see yet. You used…

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