Tag: creative strategy
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Recognition Architecture: What’s Productivity? | Pasha Paroh
What if we’ve been measuring the wrong thing?This is why my book asks: What’s Productivity? Markets celebrate copies distributed.Recognition measures minds changed. Jay-Z’s Samsung Electronics deal and Alex Hormozi’s record-setting book launch illustrate the same principle: Distribution isn’t penetration. Even under the most generous assumption, nearly 9 out of 10 American small businesses still didn’t…
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Audience Retention Strategy | Pasha Paroh
13,000 strangers were given permission to leave and chose not to. One of the most expensive misconceptions in music is believing that likes are evidence a song is good.They aren’t. 97.6% Audience Retention: Why Attention Matters More Than Likes | Pasha Paroh Likes measure agreement. Retention measures attention.And attention is far more difficult to earn.…
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What happens when they don’t see YOU?
What happens when they don’t see YOU? 💡 Are you being penalized for your own efficiency? The Producer’s Dilemma 🎯 🚀 Ever delivered $30K in revenue from just $500 in ad spend, only to have your expertise overlooked? If you’re a founder, creative, or strategist, you know the tension: 💸 Cost-focused clients see the low…
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Comments
Great read and enjoy working with you. Think your insights here are on target. Choosing effectiveness. Focusing on quality. Making…
Thank you Cam. It's a pleasure working with you as well, as you continuously improve the Circular Economy in the…