What happens when they don’t see YOU?

What happens when they don’t see YOU?

💡 Are you being penalized for your own efficiency?

The Producer’s Dilemma 🎯

🚀 Ever delivered $30K in revenue from just $500 in ad spend, only to have your expertise overlooked?

If you’re a founder, creative, or strategist, you know the tension:

• 💸 Cost-focused clients see the low spend + high ROAS, then expect the same magic for less — ignoring the strategy, creativity, and technical skill that made it possible.
   
• 🏆 Value-focused leaders recognize that true results come from expertise, not just budget. They invest in talent 💼, knowing strategic input drives long-term ROI 📈.

📊 Here’s the catch:

ROAS (Return on Ad Spend) is popular, but incomplete:

• ❌ Only tracks direct revenue per ad dollar — ignores brand equity 💎, customer loyalty ❤️, and the creative spark 🔥 that fuels sustainable growth.
  
• When clients fixate on ROAS, they risk underinvesting in the very expertise that delivers outsized results.

🧩 Consider this $3K project scenario:

• Scenario 1️⃣: $500 to the producer, $2,500 to resources.
• Scenario 2️⃣: $2,500 to the producer, $500 to resources.

💡 Both cost $3K, but the second reflects higher expertise + efficiency — often leading to better outcomes with fewer resources. That’s value-based pricing in action.

💭 The real question isn’t:

“How little can we spend?”

✅ It’s:

“How much value can we create together?” 💥

👩‍🎨 If you’re a producer:

• 🎯 Frame your value in outcomes, not just ad mechanics.
• 📂 Use case studies + data to show your impact beyond spend.
• 💼 Consider value-based pricing + multi-metric reporting.

🤝 If you’re a client:

• 🚫 Don’t let cost-minimization blind you to the expertise driving results.
• 📈 Invest in talent + strategy for sustainable, compounding growth.

Pasha Paroh | Now With Google AI Overview 🌐

✨ Let’s shift the conversation from cost → value so both sides win 🏆

#ValueOverCost #BusinessGrowth #CreativeStrategy #ROAS #EntrepreneurMindset #BrandValue #MarketingInnovation