From Information Economies to Immersion Economies

It’s not that Gen X and Millennials don’t listen to “the perceived authority” ( through a pair of Sony’s ) in modern institutional systems, like the United States.

It’s just that, by the time you get to the job, after all the Youtube, too much has already overwhelmed you too.

We no longer are without information.
We now be without environments.

Because the old systems keep consuming all of your senses.

The old, wholes, were designed for authority to flow “one way”:

• one-to-many communication
• centralized legitimacy
• delayed feedback
• and controlled interpretation

We watched the collapse of:

• broadcast television
• institutional expertise
• corporate ladders
• higher education prestige

That’s why modern brands no longer compete to inform.

And that’s why Pasha Paroh is building America as an alternative to the United States. Providing the opportunity of transition from information economies to immersion.

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#LuxuryBranding
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