Why Your Brand Still Looks Like the Startup Phase You Outgrew

You’re a player in a league.
You picked the league.

Maybe you own a team now.

You chose a position,
and you may have out lived the startup phase and your brand may still be there.
That may be why your clients think you are still in it.

One branding study noted, out of 100 customer facing brand logos, 70% were considered “visually interchangeable” by customers.

Many missed that the word attention comes from the word “attend” in the early 1300s.

And there lives the problem, when normative social influence hides in marketing and branding and….that’s how most brands start copying each other, like the identical scribbles of a wrong answer on 2 different test papers.

You and your team keep looking at the scoreboard when :

• you want to move up in revenue
• you want high-caliber clients not more work
• you want the attitude of industry thought leadership.

You want to advance to different leagues, new trophies and…

You are burning out delivering the same old story to people who find the same old story magnetically repulsive. 

Now you see why all the talk about presence and being present.

Attention is asking ( are you in attendance ).

And that’s determined by, did you span the uncomfortable distance?

It starts with making a difference.

That’s why I  ” Create the ‘unmistakable’ you! “

As you know discovered the business battle of short attention span meaning: 

you want the presence of omnipresence… 

look at it as the league of all leagues.

#BoardroomAthletics