February is no longer a month.
It’s a group chat with 300 million members.
Across bars and living rooms nationwide, the real event is what happens to identity when the whole country looks in the same direction.
Every year, from January through March, TV viewership peaks.
Streaming surges as winter confines people indoors.
And live sports dominate the top-rated broadcasts ( the Super Bowl routinely sitting at #1 ).
Is this the United States’ best response to Post holiday financial stress, Q1 corporate pressures, tax season, and weather confinement?
Chicken Wings, Pizza, and beer, right?
Because the body mirrors constant stimulation with constant grazing.
All while sports devoured your:
• Time (hours, seasons, years)
• Emotional bandwidth
• Financial investment (tickets, merch, travel)
• Social positioning (friendships formed/broken around teams)
• Mood regulation (wins = joy, losses = depression)
All of that investment to witness external outcomes, with no control, and no authorship.
Just Vicarious participation:
“We won.”
“We lost.”
“I was there.”
“I saw it too.”
Here’s the compression:
• Feb 6 → Winter Olympics open
• Feb 8 → Super Bowl
• Feb 13–15 → NBA All-Star Weekend
• Olympics still running through Feb 22
Then March madness.
You are no longer a fan, you are codependent with an inability to separate self-worth from trivial outcomes of which you have no inputs other than viewership.
This final score will last forever on some stone tablet Long after these scoreboards are reduced to records in an almanac, and for that you desire to be a part of immortality so much, you reduced yourself to being a spectator logged in someone else’s story ( because they told you that you weren’t good enough to take part in making history ) .
Then “you” become an expired product. Lost.
📍 (Stay here a second.)
Once they are done with you, they dump you back in a Spectator Economy to find more resources to feed your viewership addiction. Back in an economy where increasing portions of time, attention, and money flow toward observing outcomes rather than producing them.
After:
• Emotional crash
• Dopamine withdrawal
• “Now what?” feeling
• No tangible progress marker
Aren’t you ready to give up that old version of yourself and make American history with The Constellation instead of only being accounted for as a viewing statistic in some future Almanac?
Producers eat wings, pizza, and drink beer often as well. The difference is creatives are fueling:
• Deadlines
• Launched sprints
• Brand builds
• Production edits
• Strategy intensives
We end March saying ,
“I built this.”
“I solved this.”
“I shipped this.”
This is the month we remember together.
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